Blackpink Masuk Forbes Asia’s Under 30 List

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Belum lama sejak BTS membawa K-POP ke pasar US, BTS telah berhasil memecahkan rekor album dan masuk ke dalam list majalah Forbes Asia kategori 30 Under 30 2018 Asia. Namun di tahun 2019, Blackpink menyusul popularitas BTS dengan masuk ke dalam kategori yang sama. BLackpink menjadi girl group Asia pertama yang masuk ke dalam daftar Forbes Asia’s 30 Under 30. Dilansir dari keterangan pihak Forbes, Blackpink telah memasuki chart tertinggi girl group Kpop sepanjang masa di Billboard 100 sejak debutnya di tahun 2016 lalu.

Sejak grup ini diluncurkan pada tahun 2016 sebagai bagian dari YG Family, yang dijuluki sebagai kerajaan musik pop Korea Selatan yang menaungi sejumlah artis, seperti Bigbang, G-Dragon dan mantan girl group 2NE1, grup ini telah go internasional dengan basis penggemar yang besar di channel YouTube resminya, yakni dengan jumlah subscribers sebanyak lebih dari 20 juta orang.

Blackpink berhasil membawa lagu hits-nya “Ddu-du Ddu-du” menduduki peringkat 55 dalam Billboard HOT 11, sementara lagu “Kiss and Make Up” yang merupakan lagu kolaborasi bersama Dua Lipa, menduduki peringkat 93 pada November tahun lalu. Selain itu, music video “Ddu-du Ddu-du” juga telah menggemparkan industri KPOP dengan berhasil mendapatkan jumlah tontonan sebanyak 36 juta dalam waktu 24 jam sejak perilisan di channel Youtube.

BLACKPINK (Jisoo, Jennie, Rose dan Lisa) adalah satu-satunya grup KPOP bersama BTS, yang berhasil mendominasi 50 artis global teratas Youtube.

Single hits Blackpink “Ddu-du Ddu-du” meduduki peringkat 55 di tangga lagu Billboard dan berada di 20 tingkat lebih atas daripada lagu “Nobody” milik Wonder girls, yang dirilis pada tahun 2009 lalu. Meskipun lagu ini memiliki lirik berbahasa Korea, namun tetap saja grup ini memiliki daya tarik secara global. Hal ini terbukti dari keterangan Youtube, yang menunjukkan minat yang signifikan terhadap Blackpink, khususnya di wilayah AS, Brazil, dan Meksiko. Blackpink juga telah mengadakan tur dunia dengan menyambangi 8 negara di luar Asia.

Kira-kira apa saja unsur yang menjadi daya tarik Blackpink di kalangan penggemar global? Apakah karena mereka memiliki kesan hip hop? Daya tarik visual yang mencolok dalam music video? Atau karena unsur lainnya? Blackpink mengungkapkan bahwa kesuksesan secara global dapat mereka raih berkat komposisi dari setiap membernya. Seperti yang kita ketahui, setiap member memiliki pengalaman pernah tinggal di luar negeri, seperti di Selandia Baru, Aiustralia dan Thailand. Lisa, yang merupakan member termuda, telah menjadi trainee di YG Entertainment di usia 14 tahun ketika mengikuti audisi di Thailand. Blackpink memang terkenal sebagai grup multibahasa, dimana mereka dapat berbicara dalam bahasa Korea, Inggris, Thailand, dan Jepang.

“Sebagai grup dengan latar belakang multikultural, kami memiliki keuntungan untuk dapat berbicara dengan berbagai bahasa secara bebas,” kata Lisa dalam wawancara email untuk artikel ini. “Saya pikir itu adalah keuntungan besar ketika berkomunikasi dengan penggemar di luar negeri maupun di Korea. Musik kami sepertinya dinikmati oleh semua orang tanpa memandang ras, usia dan jenis kelamin.”

Ketika mereka memulai tur “In Your Area” mulai di Los Angeles, pertunjukan mereka ke Amerika Utara, Eropa dan Australia juga menunjukkan perubahan besar dalam musik mainstream. Dengan bekerjasama dengan Interscope Records untuk perwakilan global, grup ini juga menjadi girl group KPOP pertama yang tampil di Coachella dalam sejarah 20 tahun festival musik.

“Rasanya seperti mimpi karena kami dapat mengadakan tur Amerika Utara,” kata Blackpink dalam sebuah wawancara. “Bagian terpenting adalah membiarkan lebih banyak penonton mendengarkan musik kami secara langsung. Kami ingin menunjukkan bagaimana pesona BLACKPINK melalui vokal dan penampilan panggung, juga kami sangat menantikan interaksi langsung dengan para penggemar di masa mendatang.”

Blackpink telah merilis mini album kedua berjudul “Kill This Love” pada 5 April tahun lalu. Rose mengatakan bahwa album ini menawarkan rap dan vokal yang penuh kharisma, juga lirik dan melodi yang emosional. Blackpink mengatakan bahwa album tersebut telah menunjukkan spektrum musik yang lebih luas.

“Seiring berjalannya waktu, kami pun lebih bersemangat dalam bermusik. Setiap kali merilis album baru, kami selalu ingin menunjukkan berbagai ide baru yang lebih sempurna melalui musik, genre, gaya dan konsep. Kini kami telah melewati masa 4 tahun semenjak debut dan kami berharap agar Blackpink dapat terus berkembang di masa mendatang.”

Keren yah, Blacpink bisa masuk Forbes Asia’s Under 30 List. Sukses terus Blackpink!

Diantara membernya kamu fans siapa sih?

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