Kai EXO, Idol Korea Pertama yang Menjadi Global Ambassador GUCCI Eyewear

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By Ilham R.

Pemotretan Kai saat menjadi Brand Ambassador Gucci Eyewear / Credit: SM Entertainment
Pemotretan Kai saat menjadi Brand Ambassador Gucci Eyewear / Credit: SM Entertainment

Kai EXO menjadi orang korea pertama yang terpilih menjadi global ambassador Gucci untuk produk kacamata.

Kai berpartisipasi dalam campaign iklan musim gugur dan musim dingin tahun 2019 setelah dirinya dipilih menjadi Global Ambassador merk luxury Italia, Gucci.

Secara khusus, dalam campaign iklan ini Kai menyampaikan pesan kampanyenya dengan sorot mata yang memperlihatkan ‘percaya pada kekuatan diri sendiri’ dengan visualnya yang sesuai dengan konsep tersebut. Kampanye ini menerima respon dengan antusias tinggi yang membuktikan nilai dari seorang Kai.

Creative Director dari Gucci Alessandro Michele memuji pemotretan Kai dan mengatakan  “Ketika dia mengungkapkan ceritanya sendiri, Kai mengekspresikan dirinya, nilai-nilai, dan kepribadiannya tanpa ragu-ragu.”

Kai akan segera debut bersama grup SuperM yang terdiri dari 7 member yaitu Taemin Shinee, Baekhyun EXO, Taeyong dan Mark NCT 127, Lucas dan Ten WayV pada 4 Oktober mendatang dengan mini album yang berjudul SuperM.

Original article: http://tenasia.hankyung.com/archives/1812944

Translations by: Ilham Ramadhan ilhamrams@gmail.com 

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